BOCA ROTAN, Flo. — Feb. 5, 2026 — Choice Mortgage Group, a full-service growing lending firm, welcomes Adriana Bates as (title). She brings more than a decade of mortgage industry experience, entrepreneurial insight, and a passion for building sustainable lending practices rooted in strong relationships. At Choice, Bates will focus on (production, growth, training, business development?????)
A self-described serial entrepreneur, Bates started in the industry in 2010 and has spent her career building and leading businesses with a focus on long-term growth, strategic partnerships, and client-centered service. Her approach to lending emphasizes consistency, education, and relationship-building, values that closely align with Choice’s culture and mission.
“Adriana brings a unique combination of leadership, entrepreneurial thinking, and first-hand experience navigating complex markets,” said Emmanuel St. Germain, Choice CEO and founder. “Her perspective and energy will be a tremendous asset to both our team and the clients we serve.”
In addition to her professional accomplishments, Bates is a former collegiate athlete, having played basketball at Brown University, an experience that helped shape her disciplined, team-oriented approach to leadership.
“I’m excited to join Choice and be part of an organization that values collaboration, integrity, and doing business the right way,” said Bates. “This next chapter is about growth with purpose.”
Bates plans to help expand Choice’s national reach, especially among women, while maintaining its commitment to high-touch service and trusted partnerships.
About Choice Mortgage Group
Since 2021, Choice Mortgage Group has helped individuals and families improve their financial futures through personalized home lending solutions. Licensed in 22 states, the company offers a wide range of mortgage products, including conventional, FHA, VA, refinancing, and portfolio loans for complex borrower profiles. Choice is known for its white-glove service, streamlined processes, and a relationship-first approach to home financing.
For more information, visit www.choicemortgage.com.